We Wrote The Book!
We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.Buy the Book
A great product manager asks two big questions: “Should we build this?” and “Why?” These product managers are bad idea terminators- they know how to identify the ideas that should be swiftly killed, and how to make room for the best ideas to prevail. After our 10 part Product Management Foundations course, you will be one of those Product Managers. You will confidently ask the right questions, prioritize efficiently, and lead your team to product success. While we will definitely touch on the basics, this isn’t just a 101 course- you will gain insight into how working product experts approach setting goals, interviewing users, choosing the right experiment, communication with stakeholders, and much more. You will walk away with an arsenal of new frameworks and methods in your product toolkit that will immediately apply to your day to day work.
Product Management is changing. These courses made me feel like part of an elite group of product managers, more evolved and armed with the best tools available. Reviewing the readings and videos has become part of my daily work methodology.
- Antonio Nuno, Head of Product at QoS Labs
Melissa and the team have put together a fantastic framework of product management thinking and deliver it in a way that clearly demonstrates that they live (and love) what they teach.
- Dennis Harry, Product Manager at Marketplacer
I love that you cover so much high quality content in such a short window of time. Each video is well organized. The drawings (and cats) that get mixed in to help reinforce your main points are a bonus.
- Katie St. Francis, Product Manager at LeanKit
If you are a product manager at any level, and looking for tools and content to help you level up and evolve your toolkit, this is the course for you!
- Dave Masters, Senior Product Manager at Realtor.com
Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.
Make UX core to your product skill set. We’ll show you how to work with UX designers, and how to identify areas of opportunity, create wireframes and interactive prototypes, and validate solutions with users when working solo.
Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.
Find out how to effectively construct roadmaps and how to use them to your advantage. Create outcome-oriented roadmaps for your product, think critically about how to meet the needs of your audience, and build company-wide roadmaps to establish alignment within your organization.
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Learn to deliver evidence-based insights to inform the direction of your product and answer the question, “What do I do next?”
Getting to a Product Strategy requires a synthesis of lots of information, including market research, user research, internal data and metrics, and financials. This course will show you how to craft a strong product strategy that will help you achieve your company’s vision and strategic intents.