COURSE OVERVIEW
In today's fast-paced technology landscape, a solid product strategy is the cornerstone of any successful product. But how do you create a strategy that aligns with business goals, delights customers, and stands out in a crowded market?
Introducing our comprehensive Product Strategy course – the ultimate guide for mid-level and senior Product Managers ready to elevate their strategic thinking and drive impactful results.
Product strategy isn't just about having a good idea; it's about synthesizing complex information, aligning with company vision, and creating a roadmap for success. This course goes beyond theory, offering practical tools and frameworks to help you:
- Navigate the "missing middle" between high-level business objectives and day-to-day product decisions
- Create strategies that resonate with both executives and development teams
- Use data-driven insights to inform and validate your strategic choices
- Communicate your strategy effectively to stakeholders at all levels
Who Should Take This Course?
This course is for experienced product leaders who are focusing on the strategic aspect of their products
- ◖ Senior Product Managers overseeing complex products or platforms
- ◖ Directors of Product managing teams of product managers
- ◖ VPs of Product responsible for entire product lines
- ◖ Chief Product Officers (CPOs) shaping company-wide product strategy
Ideal for those who are
- ◖ Leading teams of product managers
- ◖ Accountable for significant product offerings or portfolios
- ◖ Aligning product strategy with broader business goals
- ◖ Navigating complex stakeholder environments
- ◖ Aiming to drive substantial business impact through product decisions
Whether you're currently in a leadership role or preparing to transition into one, this course will sharpen your strategic skills and elevate your product leadership capabilities.
What you will learn
By the end of this course, you'll be equipped with the knowledge, skills, and confidence to create, communicate, and execute product strategies that drive real business impact and delight customers. Whether you're looking to move up in your career or simply want to be more effective in your current role, this course will give you the strategic edge you need to succeed in today's competitive product landscape.
This course is self-paced, and designed for you to spend 2-3 hours per unit. There are 7 units.
Product Strategy Fundamentals with Product Kata
- ◖ Distinguish between what product strategy is and isn't
- ◖ Understand why product strategy is crucial for building successful products
- ◖ Master the Product Kata method and its steps
- ◖ Learn how to create strategies that connect business outcomes with customer needs
Understanding Strategic Direction
- ◖ Identify the factors that influence company strategic intents (company goals)
- ◖ Recognize the hallmarks of effective strategic intents that drive value
- ◖ Adapt your product strategy approach for different company types and contexts
- ◖ Develop skills to clarify vague strategic intents and portfolio initiatives
- ◖ Learn how to align product strategy with company and portfolio direction
Analyze the Current State
- ◖ Discover how to use current state analysis as a benchmark for strategy development
- ◖ Define key questions and evidence needed before crafting a product strategy
- ◖ Master the art of using quantitative and qualitative research to inform strategy
- ◖ Learn techniques for synthesizing research results and cross-functional feedback
- ◖ Develop skills in telling compelling data-driven stories to support your strategy
Set the Next Goal - Product Visions and Initiatives
- ◖ Recognize the elements of a robust product strategy
- ◖ Use the Strategy Memo tool to craft and communicate your product strategy
- ◖ Develop skills in distilling and communicating opportunities from current state data
- ◖ Create inspiring product visions that stem from solid research
- ◖ Build persuasive business cases for product initiatives, linking them to strategic intents and financial estimates
Deploying and Executing Product Strategy
- ◖ Master the art of communicating strategy in three directions: up, down, and across the organization
- ◖ Learn tactics for getting buy-in from executives, team members, and peer departments
- ◖ Develop skills in aligning your product strategy with other teams' objectives
- ◖ Build systems and processes that support effective strategy execution
- ◖ Structure product roadmaps that encourage collaboration, experimentation, and learning
Monitoring and Evolution of Your Product Strategy
- ◖ Identify key triggers and establish cadences for strategy review and progress measurement
- ◖ Learn how to set realistic expectations for roadmap items and communicate the status of initiatives
- ◖ Develop a common language for discussing strategy and product development stages
- ◖ Master techniques for evolving your strategy based on new information and market changes
Course Features
Interactive Case Studies
NEW Interactive Case Studies put theory into practice with our fictional companies, experiencing real-world strategy challenges in a risk-free environment. Our interactive activities will put you in the driver seat to make decisions on the product strategy. You’ll get actionable feedback on your decisions.
Practical Templates and Tools
Practical Templates and Tools: Take away ready-to-use artifacts that you can immediately apply to your work.
Quizzes to Assess Understanding
At the end of every unit is a knowledge check to help solidify your understanding of key concepts.
$200
OFF
Enroll Today and Save
If you’re looking to train yourself, you can get started today! Lock in a discounted price now if you buy before December 31, 2024 and you’ll be onboarded when the course goes live. You’ll then get access to the course for an entire year. Use code “HOLIDAY” on checkout.
Train your Team
If you need training at scale, contact us about our team options. These options include the ability to track progress on your team’s performance, pay with Wire/ACH, contracting, and more. Fill out the form below to hear about our discounts on our team plans that include Product Strategy available through December 31, 2024.
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Tech Fundamentals
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Market Research
PREVIEW COURSELearn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.