Product Institute

Your product
career’s
secret weapon
Product Institute is an online learning hub for product people. Develop new skills, apply new frameworks, and grow into new roles. We’ve got your back every step of the way. START TODAY Leveling up your whole team?
Check out our team license options here.

Product Institute is an online learning hub for product people. Develop new skills, apply new frameworks, and grow into new roles. We’ve got your back every step of the way.

START TODAY

Leveling up your whole team?
Check out our team license options here.

Trusted by 3000+
Students Worldwide

Why Us?

On Demand

Classes are all online and available in any order when you subscribe. Start when you’re ready, and go at your own pace.

Always Accessible

Tap into your PM tools and frameworks whenever you need a refresher, just by logging in.

Fun and engaging

We mix short videos, activities, and worksheets, and we’ve been known to use a cat meme or two.

A subscription-based learning hub for product people.

Have questions? Check our FAQs

With dynamic online content designed to fit your hectic schedule, Product Institute will teach you how to think like the best in the field. Our ever-growing curriculum, created by product experts, will be there to guide you throughout your career. The frameworks and methods you’ll learn will become part of your core product management approach, so we make it easy to tap into your PI resources on the daily. Join a community of passionate product people and stay a while - as long as you’re a subscribed PI student, you’ll have unlimited access to all of our celebrated courses and resources.

You can stop googling “product management class” now.

All Access Pass

Courses to support you at every stage of your career. Subscribe, learn, and grow.

START TODAY

Product Management Foundations
PREVIEW COURSE

Our celebrated origins course, created by working product managers to help you approach problems and collaborate with team members like a truly great PM. Expect short, fun videos and worksheets, free of unnecessary jargon or 101 basics.

Tech Fundamentals
PREVIEW COURSE

Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.

Metrics
PREVIEW COURSE

As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.

UX Design Fundamentals
PREVIEW COURSE

Make UX core to your product skill set. We’ll show you how to work with UX designers, and how to identify areas of opportunity, create wireframes and interactive prototypes, and validate solutions with users when working solo.

Market Research
PREVIEW COURSE

Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.

In The Works

Product Strategy + Roadmaps
Winter 2021

We’re tackling Product Strategy and Roadmaps in one super-sized course. Getting to a Product Strategy requires a synthesis of lots of information, including market research, user research, internal data and metrics, and financials. We’ll show you how to craft a strong product strategy to help you achieve your company’s vision and strategic intents. Then, find out how to effectively construct outcome-oriented roadmaps for your product, and build company-wide roadmaps to establish organizational alignment.

User Research
Winter 2021

Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Learn to deliver evidence-based insights to inform the direction of your product and answer the question, “What do I do next?”

Our product experts are always working to bring you new Product Institute courses!

Have questions? Check out our FAQs.

Need a solution for your
team or organization?
We have you covered. From scalable online courses to dedicated team coaching, we can help you level up your entire product team. LEARN MORE

We’ve got room for the whole team.

Level up your team, or even organization, with our scalable online courses and hands-on workshops. Easy onboarding, fast learning, and immediate impact on the way you develop products.

LEARN MORE

Are you ready to excel in product management?

START TODAY

18

COUNTRIES REPRESENTED BY OUR STUDENTS

3000+

PRODUCT MANAGERS TRAINED

6

FULL COURSES AVAILABLE IN 2020

We wrote the book on it.

We’ve worked with countless enterprise and growth-stage companies alike to avoid the dreaded build trap and see exponential growth. Read about our approach in our new book, a perfect complement to our Product Institute foundations course.

Buy Now

We wrote the book on it.

We’ve worked with countless enterprise and growth-stage companies alike to avoid the dreaded build trap and see exponential growth. Read about our approach in our new book, a perfect complement to our Product Institute foundations course.

Buy the Book