Product Management Foundations

The only class that teaches you how to THINK like a product manager.

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What is it?

Product Institute is an entirely online school created for Product Managers, by Product Managers. Though we’ll cover the basics, our classes go in-depth and are designed to advance Product Managers at all levels. We know first hand the responsibilities and challenges a successful working Product Manager faces, and have crafted a full and dynamic curriculum around our experience. We will equip you with a breadth of insight and information immediately applicable to your field, and will move you a full career level up, and beyond.

How does it work?

Our online courses are packed with engaging content in the form of entertaining videos, blog-like posts, and interactive exercises. The classes are structured into segments, and your pacing through them is completely up to you.

Product Institute offers live video discussion sessions led by our knowledgeable team of coaches. These dynamic sessions address a range of student-requested topics and will be scheduled across time zones to accommodate our international student base. You can opt to sign up for any session you'd like- whichever topics you feel best relate to your current role or experience level. These sessions are a great opportunity to meet like-minded peers who struggle with similar issues or are interested in similar topics.

You will also be added to our international Product Institute Slack community, where you can chat and get advice from past students, current peers, coaches, product leaders, and course instructors. This community will be there as you apply the concepts you learn in your day-to-day work.

Who is it for?

Our classes are for those with any array of experience working in product development, whether you are a junior Product Manager who’s just written your thousandth user story, a Product Manager or Product Owner looking to improve your craft, or someone who builds MVPs at a high level and would benefit from a fresh perspective. We also encourage enrollment from people in software or UX who understand how needs become features, or senior VPs of Product who want to set useful expectations for their teams. If you aim to excel at product development, our classes are for you.

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For Individuals

Individual membership subscriptions include all courses, starting with our core Product Management course. Additionally, you will have access to live discussions and our international Slack community. Our annual subscription ensures you will be get access to newly released courses. Throughout your career, a Product Institute membership will enable you to continue learning and growing at every stage of your career.


This option does not include invoicing or payment options other than what is offered through the site (credit card and PayPal). You will receive a financially accurate receipt automatically when you enroll. This level of support is only provided for team licenses.

For Teams

For teams and companies, we offer the ability to buy seats through your company that will live with the company rather than the individual. If someone leaves your company, you can repurpose this seat to a new person. These licenses are based on a yearly subscription with the option to upgrade for enhanced reporting. Product Institute also provides additional support with invoicing and offers additional payment options such as ACH and wire transfers. Please contact [email protected] to get started.

STANDARD: $1,299 per person

Designed for smaller teams, this level provides access to all courses and offers multiple payment options and invoices. It does not include detailed reporting.

PREMIUM: $1,499 per person

Includes everything in the standard license, with additional detailed participant reporting provided. This option is ideal for larger teams and companies.

ENTERPRISE: contact for pricing

Includes everything in premium plus unlimited seats and a dedicated course experience. Contact us for pricing at [email protected].


Become the "Bad Idea Terminator"

Product Management is all about asking two very important questions- “Should we build this?” and “Why?” Feature ideas come from everywhere within an organization, but the best Product Managers know how to kill the bad ideas swiftly so the best ideas can prevail. After our 10-module Product Management Foundations course, you will be one of those Product Managers- a cool kitten strutting away from a giant explosion of terrible ideas that would have led to sunk costs in your organization and unhappy users. Now put your sunglasses on, join our school, and get to work.

Course Curriculum

Upcoming Courses 2020…

Market Research

In this course you will learn how to size your market, research what your competitors are doing, identify the major trends in your market, and learn how to pull this information together to make a business case. This is a critical step to not only building roadmaps, but making recommendations to executives on how to move forward.


In this course, you will learn about how to effectively construct roadmaps, why they are important, and how to use them. You will be able to create outcome-oriented roadmaps for your product, think critically about how to meet the needs of your audience, and build company-wide roadmaps to establish alignment within your organization.

UX Fundamentals

Product Management and UX go hand in hand. In this course you’ll learn what Product Managers need to know about UX to be dangerous. That includes how to gain deep insight into people’s unique needs and behaviors, and using that insight to create a human-centered design strategy. You’ll learn to conduct qualitative user research, test your prototypes, identify user flows and refine your solutions to what people love. Even if you are working with a UX designer, this course will help you collaborate better and become more user-centered.

Your Instructor

Melissa Perri
Melissa Perri

Melissa Perri is the founder of Product Institute. When she's not teaching, she is a Product Management coach and consultant who trains organizations in Product Management best practices. Her clients include large banks, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow.

A few years into her career, Melissa realized that the way she had learned Product Management didn’t always produce products and features that customers would use. She started searching for better ways of working and refined her craft. At the urge of her coworkers, she began teaching classes on Product Management and speaking at conferences to help others. Melissa has been an invited speaker and keynote at over 30 conferences in 14 different countries around the world.

In 2014 and 2015 Melissa taught Product Management at General Assembly in New York City. She went on to write the Intro to Product Management curriculum they use around the world in their part time courses today. During her trainings, she stresses that Product Managers are responsible for answering two important questions, “Should we build this?” and “Why?” Her goal is to turn all of her clients into “Bad Idea Terminators."

Feedback from our students:

- "If you are a Product Manager at any level, and looking for tools and content to help you level up and evolve your toolkit, this is the course for you! - Dave Masters, New York

- "Reviewing the readings and videos has become part of my daily work methodology." - Antonio Nuño, Mexico City

- "This course was amazing!! It was the exact course that I needed to expand my knowledge of product and passion for the field" - Britni Jackson, Queens NY

- "After the past couple of lessons, I was able to have a bunch of really productive conversations with my team about not leading with features, but instead starting with smart questions." - Kristin Ablamsky, New York

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Why We’re Different

Product Institute is an online school for Product Managers, by Product Managers. We’ve been there. We know what it takes to begin your career, level up, and take over as a Product Leader. We want to support you on that journey.

Our core course, Product Management Foundations, is the only PM class that actually teaches you how to think like a great Product Manager. We won’t spend the majority of your valuable time schooling you on the basics of Product Management, concepts that can be easily found in an online search. We are interested in arming you with tangible tools and strategies that will reshape the way you think about product development and make a direct impact on your skillset and career level.

We know that real life and work make it difficult to balance learning, which is why we are so passionate about our online format. Structured around your own schedule, we provide you with access to world class teachers, coaches, activities and exercises that can be directly applied to your current job so you don’t skip a beat

Frequently Asked Questions

What is the format of our classes?
Our core course, Product Management Foundations, is structured into 10 modules of content, designed to be taken at your own pace. Each lesson is a form of custom videos, blog-post style articles, and more. Other courses will be structured similarly, with a varying number of modules. There will also be a slack channel for you, your fellow students, and the teacher to discuss each section.
How many live discussion sessions can I attend?
You can attend as many sessions as you'd like, but spots are limited to 15 students each.​
When do the courses start and finish?
Our courses start whenever you’re ready! Once you sign up, you will be able to start section 1 immediately. The curriculum. It is a completely self-paced online course- you can do one module a week, save all of them for later, whatever works for you. You’ll have access to these lectures as long as you are a member of Product Institute, so if you need to go back and review something or you miss a section, don’t sweat it.
Do the videos have captions?
Yes, all of our videos are set up with optional captions in English.
Will we get a certificate at the end of the Product Management Foundations course?
We will give you a certificate of completion and a letter stating that you completed the Product Management Foundations course if you successfully finish the course and pass the quizzes with at least a 70%. You have the option to retake the quizzes 3 times. This does not officially certify you in anything particular, but it will help your boss, your organization, and your potential employers understand what you’ve learned.
I'm from outside the United States. Can I enroll?
Absolutely! During our first course we had 50 students from 8 different countries including New Zealand, Singapore, UK, Ireland, Czech Republic, Germany, and more. We welcome people from all over the world. We offer live discussion sessions across all time zones, so you will have ample time to chat.
How long does it take to complete each chapter?
We know you are juggling work and life in addition to these courses, so we wanted to make it as easy as possible to tackle. That's why each of the chapters within each course take around 45 mins to an hour to complete, with each individual sections within the chapters taking about 5-10 minutes. Have a 15 minute subway ride? Complete a section! Find yourself on a long lunch break? Do a full chapter! This really is a digestible, easy to complete program.
How do I buy a company or team license?
For teams and companies, we offer the ability to buy seats through your company that will live with the company, rather than the individual. If someone leaves your company, you can repurpose this seat to a new person. These licenses are based on a yearly subscription, with the option to upgrade for enhanced reporting. Please contact [email protected] to get started.
Will I have time for these courses if I work full-time?
Yes! We recommend taking only one class at a time. You will need to dedicate less than 10 hours/week for our classes. Because the classes are all online, they can be completed on your schedule. Plus we have structured our course activities to be directly applicable to your individual job, so you'll never feel like you're wasting your time.
What if I am unhappy with the courses?
We would never want you to be unhappy! If you are less than 30% through each of our courses within 30 days of sign up, and unsatisfied with your purchase and you contact us in writing to [email protected], we will give you a full refund. After you complete 30% of any course or it is past 30 days, there will be no refunds for that year. Your subscription is for the year, but will not be renewed if you cancel. You will have access to content through the end of your subscription.
Will I be automatically charged?
You will be charged on the date of your initial subscription, and then automatically charged annually for Product Institute at the then-current annual rate until you cancel (no refunds issued for partial subscription periods).
Will I get access to all courses that are released after I subscribe to Product Institute?
Yes! You will get access to all available courses and new courses that are released after you purchase your subscription to Product Institute. We will update you when there are new courses available!
What classes will be added soon?
We have several classes in development, including Market Research, Roadmaps, and UX Fundamentals. These classes are scheduled to be released in 2020. We will update our members when each becomes available! They will all be included in your subscription.
Will I receive an invoice for my payments?
If you are purchasing an Individual membership subscription for $1,299, then you will receive a receipt following payment, but not an invoice. If you are purchasing one of our three Team subscriptions, you will receive an invoice. If you require an invoice for reimbursal, we recommend purchasing a Team subscription, instead of an Individual plan.