Product Institute | UX Design Fundamentals Overview

UX Design Fundamentals

The course that will make UX core to your product management process.


Course Overview

In this course you’ll learn how to make UX a key component of your product skill set. We’ll show you how to effectively collaborate with UX designers, and how to run the show solo if need be. You’ll learn how to identify areas of opportunity, validate solutions with users, and communicate designs with development.

What You Will Learn

1 Intro to UX Design Fundamentals

  • What is UX and Why is it Important
  • Glossary
  • Activity: Assess your UX
  • Unit 1: Quiz for Understanding

2 Identifying a Starting Point Through Journey Mapping

  • User Journey Mapping
  • Activity: Map the User Journey
  • Unit 2: Quiz for Understanding

3 Conceptualizing a Solution with Low-Fidelity Wireframing

  • Creating User Flows
  • Activity: Create a Short-hand User Flow
  • Wireframing
  • Activity: Wireframing with 3 Basic Shapes
  • Unit 3: Quiz for Understanding

4 Validating Concepts with Users

  • Concept Testing
  • Activity: Moderate a Concept Test
  • Affinity Mapping
  • Activity: Run an Affinity Mapping Exercise
  • Unit 4: Quiz for Understanding

5 Designing Across Platforms

  • Designing Across Platforms
  • Activity: Designing a Responsive Web App
  • Unit 5: Quiz for Understanding

6 Defining Information Architecture and Creating Interactive Prototypes

  • Information Architecture
  • Activity: Conduct a Card Sort Exercise
  • Clickable Prototypes
  • Activity: Create Clickable Prototypes in Invision
  • Unit 6: Quiz for Understanding

7 Conducting Usability Testing

  • Usability Testing Prep
  • Activity: Create a Usability Test Script
  • Conducting Usability Testing
  • Activity: Moderate a Usability Test
  • Unit 7: Quiz for Understanding

8 Creating High-Fidelity Prototypes with Design Systems

  • Working with Design Systems
  • Activity: Create an Interface Inventory
  • Preparing for Development
  • Activity: Design-Development Communication
  • Accessibility
  • Unit 8 Quiz for Understanding

9 Common UX Problems

  • Common UX problems
  • Activity: Conducting a Content Audit
  • Unit 9 Quiz for Understanding

10 Putting it All Together

  • UX Design Fundamentals Roundup


Tech Fundamentals

Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.

Product Management Foundations
Preview Course

Our celebrated origins course, created by working product managers to help you approach problems and collaborate with team members like a truly great PM. Expect short, fun videos and worksheets, free of unnecessary jargon or 101 basics.


As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.

Market Research
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Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.

In The Works

Product Strategy + Roadmaps
Winter 2021

We’re tackling Product Strategy and Roadmaps in one super-sized course. Getting to a Product Strategy requires a synthesis of lots of information, including market research, user research, internal data and metrics, and financials. We’ll show you how to craft a strong product strategy to help you achieve your company’s vision and strategic intents. Then, find out how to effectively construct outcome-oriented roadmaps for your product, and build company-wide roadmaps to establish organizational alignment.

User Research
Winter 2021

Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Learn to deliver evidence-based insights to inform the direction of your product and answer the question, “What do I do next?”

We Wrote The Book!

We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.

Buy the Book

We Wrote The Book!

We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.

Buy the Book