Product Institute | Market Research Overview

Market Research

Learn to THINK like a product manager and level up your career.

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COURSE OVERVIEW


In this course you will learn how to size your market, research what your competitors are doing, identify the major trends in your market, and learn how to pull this information together to make a business case. This is a critical step to not only building roadmaps, but making recommendations to executives on how to move forward.

What You Will Learn

1 What is Market Research?



  • Introduction to Market Research (5:03)
  • Course Glossary
  • Further Reading & Activities
  • Unit 1: Quiz for Understanding

2 Designing Your Research Approach

  • How to Design Your Market Research (5:21)
  • Designing Research with Business Case Arguments
  • Further Reading & Activities
  • Unit 2: Quiz for Understanding

3 Assessing Your Market

  • How to Size a Market - Part 1 (4:41)
  • How to Size a Market - Part 2 (6:25)
  • Calculating TAM, SAM, and SOM
  • Further Reading & Activities
  • Unit 3: Quiz for Understanding

4 SWOT Analysis

  • How to Conduct a SWOT Analysis (5:44)
  • Identifying & Analyzing Your SWOT
  • Further Reading & Activities
  • Unit 4: Quiz for Understanding

5 Competitive Analysis

  • How to Conduct a Competitive Analysis - Part 1 (5:05)
  • How to Conduct a Competitive Analysis - Part 2 (4:56)
  • Approaching Competition with Blue Ocean Strategy
  • Further Reading & Activities
  • Unit 5: Quiz for Understanding

6 Customer Research

  • How to Learn from Customers (6:28)
  • Market Research Question Bank
  • Further Reading & Activities
  • Unit 6: Quiz for Understanding

7 Packaging Your Analysis

  • How to Make a Business Case with Market Research (4:56)
  • Map Out Your Business Case
  • Further Reading & Activities
  • Unit 7: Quiz for Understanding

8 Putting it All Together

  • Market Research 101 Roundup

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We Wrote The Book!

We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.

Buy the Book

We Wrote The Book!

We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.

Buy the Book