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Learn to THINK like a product manager and level up your career.
SUBSCRIBE TODAYCOURSE OVERVIEW
In this course you will learn how to size your market, research what your competitors are doing, identify the major trends in your market, and learn how to pull this information together to make a business case. This is a critical step to not only building roadmaps, but making recommendations to executives on how to move forward.
What You Will Learn
1 What is Market Research?
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Introduction to Market Research (5:03)
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Course Glossary
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Further Reading & Activities
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Unit 1: Quiz for Understanding
2 Designing Your Research Approach
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How to Design Your Market Research (5:21)
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Designing Research with Business Case Arguments
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Further Reading & Activities
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Unit 2: Quiz for Understanding
3 Assessing Your Market
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How to Size a Market - Part 1 (4:41)
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How to Size a Market - Part 2 (6:25)
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Calculating TAM, SAM, and SOM
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Further Reading & Activities
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Unit 3: Quiz for Understanding
4 SWOT Analysis
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How to Conduct a SWOT Analysis (5:44)
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Identifying & Analyzing Your SWOT
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Further Reading & Activities
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Unit 4: Quiz for Understanding
5 Competitive Analysis
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How to Conduct a Competitive Analysis - Part 1 (5:05)
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How to Conduct a Competitive Analysis - Part 2 (4:56)
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Approaching Competition with Blue Ocean Strategy
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Further Reading & Activities
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Unit 5: Quiz for Understanding
6 Customer Research
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How to Learn from Customers (6:28)
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Market Research Question Bank
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Further Reading & Activities
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Unit 6: Quiz for Understanding
7 Packaging Your Analysis
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How to Make a Business Case with Market Research (4:56)
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Map Out Your Business Case
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Further Reading & Activities
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Unit 7: Quiz for Understanding
8 Putting it All Together
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Market Research 101 Roundup
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In The Works
Metrics
Fall 2020
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
Tech Fundamentals
Fall 2020
Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.
Product Strategy + Roadmaps
Fall 2020
We’re tackling Product Strategy and Roadmaps in one super-sized course. Getting to a Product Strategy requires a synthesis of lots of information, including market research, user research, internal data and metrics, and financials. We’ll show you how to craft a strong product strategy to help you achieve your company’s vision and strategic intents. Then, find out how to effectively construct outcome-oriented roadmaps for your product, and build company-wide roadmaps to establish organizational alignment.
User Research
Winter 2021
Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Learn to deliver evidence-based insights to inform the direction of your product and answer the question, “What do I do next?”
