We Wrote The Book!
We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.
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Product career learning, guidance, and growth
Product Institute is an online learning hub created by product experts to support you at every stage of your career. With self-paced courses, easy-to-apply methods and frameworks, and never-boring content, we’ve got this whole learning-on-the-go thing covered.
Meet Product Institute
We’ve been there. We know firsthand what it takes to learn on the job and really cultivate your skillset. Our courses are designed to guide you through the most common and challenging topics product managers encounter, through practical, light-hearted videos and helpful frameworks. Your full year of access to your course means you’ll have a reliable resource to turn to as you work with your own product teams, and you can save our downloadable worksheets and templates for future problem solving. Because we believe that the key to success is to prioritize learning at every stage of your career.
How Are We Different?
We know a practical learning experience that won’t compete with your hectic schedule is key. Product Institute really shines by offering comprehensive content in short, entertaining packages, all at your own pace. You’re juggling a lot, so we won’t waste your time with simple concepts you could just google instead. We’re diving in to full-spectrum product management approaches and strategy here.
We have crafted a dynamic curriculum informed by our experience, and have a course for you no matter what tool in your product toolbox needs sharpening. Our course writers are actively working in product as they continue to create and update material, so our content is always fresh and relevant. And with new courses in the works, your next learning opportunity will be waiting for you whenever you’re ready for more.
Melissa Perri
Founder of Product Institute and Produx Labs,
Author of Escaping the Build Trap, host of The Product Thinking Podcast
Melissa Perri is the Founder and CEO of Produx Labs, The CPO Accelerator, and Product Institute. She believes the key to creating great products is growing great product leaders.
Committed to that mission, Melissa created Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. Seeing an opportunity to help executives understand the value of Product Management, she published the book Escaping the Build Trap: How Effective Product Management Creates Real Value, with O’Reilly Media. She also founded an application-only training program called The CPO Accelerator, aimed at growing the next generation of great product executives.
In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. In 2014, she wrote the Product Management curriculum for General Assembly’s part time Product Management course, which is still being used worldwide today. She recently launched The Product Thinking Podcast, where she gets to sit down weekly with fellow thought-leaders and compare notes on all things product.
As a sought-after consultant, Melissa has worked with dozens of enterprises and growth-stage companies worldwide to set up their product organizations, advise on product strategy, and train leaders and team members.
The Team
Our course creators are Senior Product Managers, UX Researchers and Designers, Product Marketers, and Data Scientists from top-tier tech companies and scrappy start-ups. You’re in great hands.
