Classes are all online and available in any order when you subscribe. Start when you’re ready, and go at your own pace.
Tap into your courses and searchable Toolkit whenever you need a refresher or resource.
We mix short videos, activities, and worksheets, and we’ve been known to use a cat meme or two.
With dynamic online content designed to fit your hectic schedule, Product Institute will teach you how to think like the best in the field.
Our ever-growing curriculum, created by product experts, will be there to guide you throughout your career. The frameworks and methods you learn will become part of your core product management approach, so we make it easy to access your PI Toolkit on the daily.
Join a community of passionate product people and stay a while—as long as you’re a subscribed PI student, you’ll have unlimited access to all of our celebrated courses and resources.
You can stop googling “product management class” now.
Courses to support you at every stage of your career. Subscribe, learn, and grow.
Our celebrated origins course, created by working product managers to help you approach problems and collaborate with team members like a truly great PM. Expect short, fun videos and worksheets, free of unnecessary jargon or 101 basics.
Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
Make UX core to your product skill set. We’ll show you how to work with UX designers, and how to identify areas of opportunity, create wireframes and interactive prototypes, and validate solutions with users when working solo.
Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.
We’re tackling Product Strategy and Roadmaps in one super-sized course. Getting to a Product Strategy requires a synthesis of lots of information, including market research, user research, internal data and metrics, and financials. We’ll show you how to craft a strong product strategy to help you achieve your company’s vision and strategic intents. Then, find out how to effectively construct outcome-oriented roadmaps for your product, and build company-wide roadmaps to establish organizational alignment.
Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Learn to deliver evidence-based insights to inform the direction of your product and answer the question, “What do I do next?”
Have questions? Check out our FAQs.
Subscribers gain access to our Product Institute Toolkit—a searchable database of all PI course resources and worksheets. Not sure how to best experiment around your problem space? Stuck in a user research rut? Struggling with a metrics dilemma? Tap into your Toolkit for guidance, refreshers, and suggestions to get you unstuck. It's like having your own product mentor on standby.
I love the school. The materials are stellar and provide a great foundational knowledge for PMs, continuing on to build a more advanced PM vocabulary. It’s built for busy people like you and me who learn on the go - I did the majority of the first course during my commutes on my iphone and loved being able to fit it in amongst all the life craziness. Will take any and all courses added to Product Institute!
- Deepina Kapila, Product Manager at Visa
The fantastic format of these courses and all supporting content are easy to digest, very applicable to the problems a PM faces, and provide a great set of tools to learn how to overcome those problems. Being able to immediately apply something I learned directly to my day to day job was fantastic.
- Shana Watermeyer, Development Manager at CCP Games
The videos are incredibly engaging, and the worksheets and frameworks are priceless. I tap into my Product Institute folder every time I’m searching for a better way to solve problems.
- Kristin Ablamsky, Co-Founder/Head of Product, Wethos
The video lectures are engaging and funny, with actionable steps to apply right away to every product phase. When I was in the weeds of a real-life product problem, I went back to some of these lectures and they provided much needed clarity to help me effectively untie knots in my mind. The Slack community is warm and helpful- you just know that when you have a PM problem, they’ve got your back!
- Isabel Tang, Senior Product Manager, S&P Global Platts
As product management evolves, our toolkits need to evolve. This school has helped bring forward ideas and frameworks for all steps of the product lifecycle.
- Dave Masters, Senior Product Manager at Doorsteps & Realtor.com
These courses were different than any other online course I’ve ever done. The material is engaging, and the content was relevant and well curated. There was a good amount of work for each section and many great practical examples. Would highly recommend!
- Penny G., Agile Business Analyst at BNZ
