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We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.
Buy the BookProduct Management Foundations
Learn to THINK like a product manager and level up your career.
START TODAYCOURSE OVERVIEW
A great product manager asks two big questions: “Should we build this?” and “Why?” These product managers are bad idea terminators - they know how to identify the ideas that should be swiftly killed, and how to make room for the best ideas to prevail. After our 10 part Product Management Foundations course, you will be one of those Product Managers. You will confidently ask the right questions, prioritize efficiently, and lead your team to product success. While we will definitely touch on the basics, this isn’t just a 101 course - you will gain insight into how working product experts approach setting goals, interviewing users, choosing the right experiment, communication with stakeholders, and much more. You will walk away with an arsenal of new frameworks and methods in your product toolkit that will immediately apply to your day to day work.
What You Will Learn
1 What is Product Management?
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A Product Manager's Purpose
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A Roadmap To This Course and Your Role
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The History of Product Management
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Agile and Product Management
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Module Roundup
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Module 1: Quiz for Understanding
2 Goals and Metrics
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Goals and Metrics
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Pirate (AARRR) Metrics
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HEART Framework
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Choosing the Right Metrics and Goals
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The Product Strategy Canvas
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Module Roundup
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Module 2: Quiz for Understanding
3 Empathizing with Users
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Building Empathy
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Effective Customer Interviews
Preview
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Good User Personas
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Empathy Maps
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Weekly Roundup
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Module 3: Quiz for Understanding
4 Identifying The Problem
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Killing Your Bias to Focus on the Problem
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Jobs to Be Done
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Problems vs Requirements
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Opportunities: Choosing the Right Problem
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Module Roundup
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Module 4: Quiz for Understanding
5 Problem Exploration
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Experimenting to Learn
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Finding Problem-Solution Fit
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The Product Kata
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Creating the Value Proposition
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Module Roundup
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Module 5: Quiz for Understanding
6 Solution Exploration
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Finding Product-Market Fit
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Identifying Assumptions
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The Truth About MVPs
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A/B Testing: When and Why
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Module Roundup
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Module 6: Quiz for Understanding
7 Building the Right Thing
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Building a Solution Strategy
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Story Mapping & Minimum Feature Sets
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Cost of Delay
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Feedback, Iteration, and Definition of Done
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Module Roundup
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Module 7: Quiz for Understanding
8 Prioritization and Roadmaps
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The Deal with Backlogs
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Prioritization Guidelines
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Effective Roadmaps
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Sunsetting Products and Features
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Tools and Frameworks for Product Managers
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Module Roundup
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Module 8: Quiz for Understanding
9 Stakeholders and Teams
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Running Ideation Sessions
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Understanding Stakeholders and Getting Buy In
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Motivating and Working with Your Team
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Module Roundup
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Module 9: Quiz for Understanding
10 Putting It All Together
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Continuing Your Product Management Education
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Case Study on Improvement Phase
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Case Study on Creation Phase
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Good vs. Great Product Managers
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Full Class Activity/Readings Roundup
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Module 10: Final Quiz!
Our students love our foundations course
(and we love them right back):
Product Management is changing. These courses made me feel like part of an elite group of product managers, more evolved and armed with the best tools available. Reviewing the readings and videos has become part of my daily work methodology.
- Antonio Nuno, Head of Product at QoS Labs
Melissa and the team have put together a fantastic framework of product management thinking and deliver it in a way that clearly demonstrates that they live (and love) what they teach.
- Dennis Harry, Product Manager at Marketplacer
I love that you cover so much high quality content in such a short window of time. Each video is well organized. The drawings (and cats) that get mixed in to help reinforce your main points are a bonus.
- Katie St. Francis, Product Manager at LeanKit
If you are a product manager at any level, and looking for tools and content to help you level up and evolve your toolkit, this is the course for you!
- Dave Masters, Senior Product Manager at Realtor.com
MORE PI COURSES
User Research
PREVIEW COURSE
We’ll show you how to deliver evidence-based customer insights to inform the direction of your product and help you answer the question, “What do I do next?”
Tech Fundamentals
PREVIEW COURSE
Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.
Metrics
PREVIEW COURSE
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
UX Design Fundamentals
PREVIEW COURSE
Make UX core to your product skill set. We’ll show you how to work with UX designers, and how to identify areas of opportunity, create wireframes and interactive prototypes, and validate solutions with users when working solo.
Market Research
PREVIEW COURSE
Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.
