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Product Management Foundations
Unit 1: What is Product Management?
A Product Manager's Purpose (4:12)
A Roadmap To This Course and Your Role
The History of Product Management
Agile and Product Management (5:47)
Unit Roundup
Unit 1: Quiz for Understanding
Unit 2: Goals and Metrics
Goals and Metrics (3:48)
Pirate (AARRR) Metrics (4:26)
HEART Framework (4:29)
Choosing the Right Metrics and Goals
The Product Strategy Canvas (7:27)
Unit Roundup
Unit 2: Quiz for Understanding
Unit 3: Empathizing with Users
Building Empathy
Effective Customer Interviews (6:44)
Good User Personas (5:18)
Empathy Maps (5:07)
Unit Roundup
Unit 3: Quiz for Understanding
Unit 4: Identifying The Problem
Killing Your Bias to Focus on the Problem
Jobs to Be Done (3:36)
Problems vs Requirements
Opportunities: Choosing the Right Problem (4:36)
Unit Roundup
Unit 4: Quiz for Understanding
Unit 5: Problem Exploration
Experimenting to Learn (6:50)
Finding Problem-Solution Fit (5:42)
The Product Kata (7:15)
Creating the Value Proposition
Unit Roundup
Unit 5: Quiz for Understanding
Unit 6: Solution Exploration
Finding Product-Market Fit (6:00)
Identifying Assumptions (4:38)
The Truth About MVPs
A/B Testing: When and Why
Unit Roundup
Unit 6: Quiz for Understanding
Unit 7: Building the Right Thing
Building a Solution Strategy
Story Mapping & Minimum Feature Sets (6:16)
Cost of Delay
Feedback, Iteration, and Definition of Done (6:17)
Unit Roundup
Unit 7: Quiz for Understanding
Unit 8: Prioritization and Roadmaps
The Deal with Backlogs
Prioritization Guidelines
Effective Roadmaps (5:30)
Sunsetting Products and Features
Tools and Frameworks for Product Managers
Unit Roundup
Unit 8: Quiz for Understanding
Unit 9: Stakeholders and Teams
Running Ideation Sessions (5:23)
Understanding Stakeholders and Getting Buy In
Motivating and Working with Your Team
Unit Roundup
Unit 9: Quiz for Understanding
Unit 10: Putting It All Together
Continuing Your Product Management Education
Case Study on Improvement Phase
Case Study on Creation Phase
Good vs. Great Product Managers (3:40)
Full Class Activity/Readings Roundup
Unit 10: Final Quiz!
Course Feedback Survey
Unit Roundup
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