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Product Management Foundations
Module 1: What is Product Management? (38 minutes)
A Product Manager's Purpose (4:05)
A Roadmap To This Course and Your Role
The History of Product Management
Agile and Product Management (5:32)
Module Roundup
Module 1: Quiz for Understanding
Module 2: Goals and Metrics (42 minutes)
Goals and Metrics (3:41)
Pirate (AARRR) Metrics (4:19)
HEART Framework (4:20)
Choosing the Right Metrics and Goals
The Product Strategy Canvas (5:50)
Module Roundup
Module 2: Quiz for Understanding
Module 3: Empathizing with Users (35 minutes)
Building Empathy
Effective Customer Interviews (6:34)
Good User Personas (5:14)
Empathy Maps (4:57)
Weekly Roundup
Module 3: Quiz for Understanding
Module 4: Identifying The Problem (35 minutes)
Killing Your Bias to Focus on the Problem
Jobs to Be Done (3:26)
Problems vs Requirements
Opportunities: Choosing the Right Problem (4:21)
Module Roundup
Module 4: Quiz for Understanding
Module 5: Problem Exploration (43 minutes)
Experimenting to Learn (6:41)
Finding Problem-Solution Fit (5:36)
The Product Kata (6:12)
Creating the Value Proposition
Module Roundup
Module 5: Quiz for Understanding
Module 6: Solution Exploration (64 minutes)
Finding Product-Market Fit (5:47)
Identifying Assumptions (4:26)
The Truth About MVPs
A/B Testing: When and Why
Module Roundup
Module 6: Quiz for Understanding
Module 7: Building the Right Thing (39 minutes)
Building a Solution Strategy
Story Mapping & Minimum Feature Sets (6:05)
Cost of Delay
Feedback, Iteration, and Definition of Done (6:02)
Module Roundup
Module 7: Quiz for Understanding
Module 8: Prioritization and Roadmaps (25 minutes)
The Deal with Backlogs
Prioritization Guidelines
Effective Roadmaps (4:27)
Sunsetting Products and Features
Tools and Frameworks for Product Managers
Module Roundup
Module 8: Quiz for Understanding
Module 9: Stakeholders and Teams (37 minutes)
Running Ideation Sessions (5:10)
Understanding Stakeholders and Getting Buy In
Motivating and Working with Your Team
Module Roundup
Module 9: Quiz for Understanding
Module 10: Putting It All Together (42 minutes)
Continuing Your Product Management Education
Case Study on Improvement Phase
Case Study on Creation Phase
Good vs. Great Product Managers (3:40)
Full Class Activity/Readings Roundup
Module 10: Final Quiz!
The History of Product Management
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