Previous Lecture Complete and continue  

  A Product Manager's Purpose

Welcome Product Managers! We're excited you want to take your skills to the next level. Learn about the purpose behind your role, and then keep reading below for more context and a list of resources to get you started.

Product Managers must navigate the uncertainty around Product Development. Working with an experimental team through the discovery and delivery phases, the Product Manager helps businesses achieve value through solving user problems. When thinking about uncertainty, it's helpful to look at this framework. Product Managers check Facts to make sure they are true, identify Questions to answer through experimentation and analysis with Known Unknowns, know when to rely on Intuition to guide them through best practices and familiar territory, and explore the Unknown Unknowns to uncover the Innovation that lies in the epiphanies there.

A Product Manager's job is not to just prioritize backlogs all day and divvy up the releases. You have to really understand who your customer is and help solve their problems.

This class will teach you the way we do Product Management at Produx Labs, and how we teach it to our customers around the world. It's important to learn from other great Product Managers too. You can learn from their examples and how they explain the concepts in their own words. Check out these resources to learn more:

That should be plenty to get you started, we'll dive into more as we go!

1 comments
Wolfgang Döbber
i like and use the opportunity canvas from Jeff Patton's Blog, even for smaller decisions during the development, just to "grab" opportunities