Our next class will start in March 2017. Sign up below to be notified when we are accepting admissions.
What is it?
Who is it for?
This class is for those with any array of experience working in product development, whether you are a junior Product Manager who’s just written your thousandth user story, a Product Manager or Product Owner looking to improve your craft, or someone who builds MVPs at a high level and would benefit from a fresh perspective. We also encourage enrollment from people in software or UX that understand how needs become features, or senior VPs of Product who want to set useful expectations for their teams. If you aim to excel at product development, this class is for you.
Become the "Bad Idea Terminator"
Product Management is all about asking two very important questions- “Should we build this?” and “Why?” Feature ideas come from everywhere within an organization, but the best Product Managers know how to kill the bad ideas swiftly so that the best ideas can prevail. After 10 weeks, you will be one of those Product Managers- a cool kitten strutting away from a giant explosion of terrible ideas that would have led to sunk costs in your organization and unhappy users. Now put your sunglasses on, sign up for this course, and get to work.
Melissa Perri is the founder of Product Institute. When not teaching here, she is a Product Management coach and consultant that trains organizations in the best Product Management practices. Her clients include large banks, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow.
A few years into her career, Melissa realized the way she had learned Product Management didn’t always produce products and features that customers would use. She started searching for better ways of working and started refining her craft. At the urge of her coworkers, she started teaching classes on Product Management and speaking at conferences to help others. Melissa has been an invited speaker and keynote at over 30 conferences in 14 different countries around the world.
During her trainings she stresses that Product Managers are responsible for answering two important questions, “Should we build this?” and “Why?” Turning her clients into the “Bad Idea Terminators” is her goal. In 2014 and 2015 Melissa taught Product Management at General Assembly in New York City. She went on to write the Intro to Product Management curriculum they use around the world in their part time courses today.
Why We’re Different
Product Institute is a school for Product Managers, by Product Managers. We’ve been there. We know what it takes to begin your career, level up, and take over as a Product Leader. We want to support you on that journey.
Our core course, Product Management, is the only PM class that actually teaches you how to think like a great Product Manager. We won’t spend the majority of your valuable time schooling you on the basics of Product Management, concepts that can be easily found in an online search. We are interested in arming you with real life, tangible tools and strategies that will reshape the way you think about product development and make a direct impact on your skillset and career level.
We know that real life and work make it difficult to balance taking a class, which is why we are so passionate about our online format. Structured around your own schedule, we provide you with access to world class teachers, one on one mentorship, and activities and exercises that can be directly applied to your current job so you don’t skip a beat.