Product Management

The only class that teaches you how to THINK like a product manager.

Upcoming Class Dates

Sept 11, 2017

Starting at $1299

Enroll for Sept 11

October 16, 2017

Starting at $1299

Enroll for October 16

What is it?

Product Institute is an entirely online school created for Product Managers, by Product Managers. Though we’ll cover the basics, this class is not Product Management 101. We know first hand the responsibilities and challenges a successful working Product Manager faces, and have crafted a full and dynamic curriculum around our experience. We will equip you with a breadth of insight and information immediately applicable to your field, and will move you a full career level up from where you started.

How does it work?

This two and a half month online course, available across the globe, will release engaging content each week in the form of entertaining videos, blog-like posts, and interactive exercises. The class is structured in weekly segments, but the pace at which it is completed is entirely up to each individual student.

Each student will be paired with a Product Management coach to guide them throughout the course in the form of both one-on-one and small group video chat sessions. Students will be added to our international Product Institute Slack community, where they can chat with past students, current peers, coaches, and course teachers. There will also be a forum available to explore each individual course section with fellow classmates.

After experimenting with our course format, we found that students gain the most value from a combination of one-on-one coaching sessions and small group conversations with peers. So for Product Management tools and best practices, course content clarification, and a fresh perspective on thinking through processes, small group discussion sessions with a coach and fellow students are informative and valuable. For specific career guidance and more personalized advice, those one-on-one sessions coaching sessions are ideal.

Who is it for?

This class is for those with any array of experience working in product development, whether you are a junior Product Manager who’s just written your thousandth user story, a Product Manager or Product Owner looking to improve your craft, or someone who builds MVPs at a high level and would benefit from a fresh perspective. We also encourage enrollment from people in software or UX that understand how needs become features, or senior VPs of Product who want to set useful expectations for their teams. If you aim to excel at product development, this class is for you.


Become the "Bad Idea Terminator"

Product Management is all about asking two very important questions- “Should we build this?” and “Why?” Feature ideas come from everywhere within an organization, but the best Product Managers know how to kill the bad ideas swiftly so that the best ideas can prevail. After 10 weeks, you will be one of those Product Managers- a cool kitten strutting away from a giant explosion of terrible ideas that would have led to sunk costs in your organization and unhappy users. Now put your sunglasses on, sign up for this course, and get to work.

Class Curriculum

Your Instructor

Melissa Perri
Melissa Perri

Melissa Perri is the founder of Product Institute. When she's not teaching, she is a Product Management coach and consultant who trains organizations in Product Management best practices. Her clients include large banks, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow.

A few years into her career, Melissa realized that the way she had learned Product Management didn’t always produce products and features that customers would use. She started searching for better ways of working and refined her craft. At the urge of her coworkers, she began teaching classes on Product Management and speaking at conferences to help others. Melissa has been an invited speaker and keynote at over 30 conferences in 14 different countries around the world.

In 2014 and 2015 Melissa taught Product Management at General Assembly in New York City. She went on to write the Intro to Product Management curriculum they use around the world in their part time courses today. During her trainings, she stresses that Product Managers are responsible for answering two important questions, “Should we build this?” and “Why?” Her goal is to turn all of her clients into “Bad Idea Terminators."

Meet Our Coaches

Feedback from our students:

- "If you are a Product Manager at any level, and looking for tools and content to help you level up and evolve your toolkit, this is the course for you!

-"Product management is changing. Taking this course made me feel like part of an elite group of Product Managers, more evolved and armed with the best tools available.

- "This course was amazing!! It was the exact course that I needed to expand my knowledge of product and passion for the field"

- "I love that you cover so much high quality content in such a short window of time. Each video is well organized. The drawings (and cats) that get mixed in to help reinforce your main points are a bonus!"

- "After the past couple of lessons, I was able to have a bunch of really productive conversations with my team about not leading with features, but instead starting with smart questions."


Why We’re Different

Product Institute is an online school for Product Managers, by Product Managers. We’ve been there. We know what it takes to begin your career, level up, and take over as a Product Leader. We want to support you on that journey.

Our core course, Product Management, is the only PM class that actually teaches you how to think like a great Product Manager. We won’t spend the majority of your valuable time schooling you on the basics of Product Management, concepts that can be easily found in an online search. We are interested in arming you with tangible tools and strategies that will reshape the way you think about product development and make a direct impact on your skillset and career level.

We know that real life and work make it difficult to balance taking a class, which is why we are so passionate about our online format. Structured around your own schedule, we provide you with access to world class teachers, coaches, activities and exercises that can be directly applied to your current job so you don’t skip a beat.

Standard Package

Our standard package for individuals looking to level up their Product Management skills includes:

  • 10 Week online Product Management Course
  • (3)1-hour small group discussion sessions led by an expert PM Coach
  • (2) 30-minute one-on-one calls with your Coach
  • Forum for further discussion with students and coaches
  • Permanent access to Slack community of international Product Managers
  • Certificate of Completion


Product Executive Package

This option is tailored to VP's of Product, CTO's and other leaders who would like coaching based on the executive levels of Product Management. These coaching sessions with course creator Melissa Perri will dive deeper into executive concepts like product portfolio management, Roadmapping, team leadership, strategy deployment, budgeting, product organization goal setting, and company structure. You will receive:

  • 10 Week online Product Management Course
  • 4 one-hour executive coaching sessions with Melissa Perri
  • Forum for further discussion with students and coaches
  • Permanent access to Slack community of international Product Managers
  • Certificate of Completion


Team & Corporate Packages

We also have options for teams of 5 or more.
Email for details.

Classes are limited in size.
Enroll now to reserve your spot!

Sept 11, 2017

Enroll for Sept 11

October 16, 2017

Enroll for October 16

Frequently Asked Questions

I’m a larger company or organization interested in training for my PM’s or Product Owners - is this the right course?
Yes! We have a slightly different approach for our enterprise clients. Reach out to for more information and pricing.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like, across any and all devices you own. You will also have full access to our Slack channel after you complete the course, so you can continue to keep in touch with fellow classmates and members of our PM community.
Who are the Product Management coaches?
We have partnered with some of the best Product Managers in the world to support you through this class. These Product Managers have seen it all– they’ve worked at enterprises, startups, and have even founded their own companies. We will pair you up with an expert, who will bring you another perspective on the course work, as well as answer your specific questions pertaining to your career. Consider them your Product Management guardian angels.
I'm from outside the United States. Can I enroll?
Absolutely! During our first course we had 50 students from 8 different countries including New Zealand, Singapore, UK, Ireland, Czech Republic, Germany, and more. We welcome people from all over the world. We offer coaching sessions across all time zones, so you will have ample time to chat.
Will I have time for this course if I work full-time?
Yes! Each section will vary, but you will need to dedicate less than 10 hours/week to this class. Because the class is all online, this course can be completed on your own schedule. Plus we have structured our course activities to be directly applicable to your individual job, so you'll never feel like you're wasting your time.
What is the format of this class?
This class is designed to happen over 10 weeks, with weekly content in the form of custom videos, blog-post style articles, and more. You will have access to a Product Manager expert via video chats throughout the course, both in one-on-one and small group formats. There will also be a forum for you, your fellow students, and the teacher to discuss each section.
When does the course start and finish?
The next course starts on May 8th, 2017! The curriculum is designed for 10 weeks, but it is a completely self-paced online course. You’ll have access to these lectures forever, so if you need to go back and review something or you miss a section, don’t sweat it. Each week you’ll get an announcement when the lectures are ready for you, along with an introduction to the week’s theme.
Will we get a certificate at the end of the course?
We will give you a certificate of completion and a letter stating that you completed the course with the curriculum attached. This does not officially certify you in anything particular, but it will help your boss, your organization, and your potential employers understand what you’ve learned.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase and you contact us in writing to within the first 30 days of class, we will give you a full refund. After 30 days, there will be no refunds.