Product Management

The only class that teaches you how to THINK like a product manager.

Our next class will start in March 2017.
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What is it?

Though we’ll cover the basics, this class is not Product Management 101. We know first hand the responsibilities and challenges a successful working Product Manager faces, and have crafted a full and dynamic curriculum around this experience. We will equip you with a breadth of insight and information immediately applicable to your field, and will move you a full career level up from where you started.

This two and a half month course will release engaging content each week, in the form of entertaining videos, blog-like posts, and interactive exercises. There will be a forum available to explore each section with fellow classmates and your teacher, and every student will also receive 4 one-on-one, one hour video sessions with a Product Management expert, accessible at anytime during the course!

Who is it for?

This class is for those with any array of experience working in product development, whether you are a junior Product Manager who’s just written your thousandth user story, a Product Manager or Product Owner looking to improve your craft, or someone who builds MVPs at a high level and would benefit from a fresh perspective. We also encourage enrollment from people in software or UX that understand how needs become features, or senior VPs of Product who want to set useful expectations for their teams. If you aim to excel at product development, this class is for you.


Become the "Bad Idea Terminator"

Product Management is all about asking two very important questions- “Should we build this?” and “Why?” Feature ideas come from everywhere within an organization, but the best Product Managers know how to kill the bad ideas swiftly so that the best ideas can prevail. After 10 weeks, you will be one of those Product Managers- a cool kitten strutting away from a giant explosion of terrible ideas that would have led to sunk costs in your organization and unhappy users. Now put your sunglasses on, sign up for this course, and get to work.

Class Curriculum

Your Instructor

Melissa Perri
Melissa Perri

Melissa Perri is the founder of Product Institute. When not teaching here, she is a Product Management coach and consultant that trains organizations in the best Product Management practices. Her clients include large banks, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow.

A few years into her career, Melissa realized the way she had learned Product Management didn’t always produce products and features that customers would use. She started searching for better ways of working and started refining her craft. At the urge of her coworkers, she started teaching classes on Product Management and speaking at conferences to help others. Melissa has been an invited speaker and keynote at over 30 conferences in 14 different countries around the world.

During her trainings she stresses that Product Managers are responsible for answering two important questions, “Should we build this?” and “Why?” Turning her clients into the “Bad Idea Terminators” is her goal. In 2014 and 2015 Melissa taught Product Management at General Assembly in New York City. She went on to write the Intro to Product Management curriculum they use around the world in their part time courses today.


Why We’re Different

Product Institute is a school for Product Managers, by Product Managers. We’ve been there. We know what it takes to begin your career, level up, and take over as a Product Leader. We want to support you on that journey.

Our core course, Product Management, is the only PM class that actually teaches you how to think like a great Product Manager. We won’t spend the majority of your valuable time schooling you on the basics of Product Management, concepts that can be easily found in an online search. We are interested in arming you with real life, tangible tools and strategies that will reshape the way you think about product development and make a direct impact on your skillset and career level.

We know that real life and work make it difficult to balance taking a class, which is why we are so passionate about our online format. Structured around your own schedule, we provide you with access to world class teachers, one on one mentorship, and activities and exercises that can be directly applied to your current job so you don’t skip a beat.


10 Week Product Management Course

4 Hours of 1-on-1 Calls with Expert PM Mentor

Forum for Questions and Answers

Slack Group to Communicate with Students and Mentors

Certificate of Completion


Frequently Asked Questions

When does the course start and finish?
The course starts January 31, 2017 and lasts 10 weeks! The curriculum is designed for 10 weeks, but it is a completely self-paced online course. You’ll have access to these lectures forever, so if you need to go back and review something or you miss a section, don’t sweat it. Each week you’ll get an announcement when the lectures are ready for you, along with an introduction to this week’s theme.
What is the format of this class?
This class is designed to happen over 10 weeks, with weekly content in the form of custom videos, blog-post style articles, and more. You will have access to a Product Manager expert for four 1-on-1, hour long discussions. You can choose to use these at any time during the course. There will also be a forum for you, your fellow students, and the teacher to discuss each section.
I'm from outside the United States. Can I enroll?
Absolutely! During our first course we had 50 students from 8 different countries including New Zealand, Singapore, UK, Ireland, Czech Republic, Germany, and more. We welcome people from all over the world. When you are matched with a mentor, we take your timezone into consideration so you can have ample time to chat.
Who are the Product Management experts?
We have partnered with some of the best Product Managers in the world to support you through this class. These Product Managers have seen it all– they’ve worked at enterprises, startups, and have even founded their own companies. We will pair you up with an expert, who will help you throughout the course. Your expert will bring you another perspective on the work and help answer your specific questions pertaining to your unique situation. Consider them your Product Management guardian angel.
Will I have time for this course if I work full-time?
Absolutely! Each section will vary, but you will need to dedicate less than 10 hours/week to this class. Because the class is all online and you can choose when to use your 1-on-1 mentor conversations, this course can be completed on your own schedule. Plus we have structured our course activities to be directly applicable to your individual job, so you'll never feel like you're wasting your time.
Will we get a certificate at the end of the course?
We will give you a certificate of completion and a letter stating that you completed the course with the curriculum attached. This does not officially certify you in anything particular, but it will help your boss, your organization, and your potential employers understand what you’ve learned.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like, across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase and you contact us in writing to within the first 30 days of class, we will give you a full refund. After 30 days, there will be no refunds.
I’m a larger company or organization interested in training for my PM’s or Product Owners - is this the right course?
Yes! We have a slightly different approach for our enterprise clients. Reach out to for more information and pricing.

This course is not open for enrollment.