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Market Research 101
Unit 1: What is Market Research?
Introduction to Market Research (5:03)
Course Glossary
Further Reading & Activities
Unit 1: Quiz for Understanding
Unit 2: Designing Your Research Approach
How to Design Your Market Research (5:20)
Designing Research with Business Case Arguments
Further Reading & Activities
Unit 2: Quiz for Understanding
Unit 3: Assessing Your Market
How to Size a Market - Part 1 (4:41)
How to Size a Market - Part 2 (6:25)
Calculating TAM, SAM, and SOM
Further Reading & Activities
Unit 3: Quiz for Understanding
Unit 4: SWOT Analysis
How to Conduct a SWOT Analysis (5:44)
Identifying & Analyzing Your SWOT
Further Reading & Activities
Unit 4: Quiz for Understanding
Unit 5: Competitive Analysis
How to Conduct a Competitive Analysis - Part 1 (5:05)
How to Conduct a Competitive Analysis - Part 2 (4:56)
Approaching Competition with Blue Ocean Strategy
Further Reading & Activities
Unit 5: Quiz for Understanding
Unit 6: Customer Research
How to Learn from Customers (6:27)
Market Research Question Bank
Further Reading & Activities
Unit 6: Quiz for Understanding
Unit 7: Packaging Your Analysis
How to Make a Business Case with Market Research (4:56)
Map Out Your Business Case
Further Reading & Activities
Unit 7: Quiz for Understanding
Putting It All Together
Market Research 101 Roundup
Course Feedback Survey
Calculating TAM, SAM, and SOM
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